Ladder7 Wealth Planners Private Limited
Suresh Sadagopan 
The value of the advisor is not just the extra return that they are able to generate for their clients. There are multiple ways by which they add value – that’s what clients need to understand.
Perception of risk is one pivotal aspect of consumer behavior because risk is often perceived to be painful in that it may produce anxiety, in which case it must be dealt with informed choice.
When we talk of investments, what comes to our mind is investments through FDs, NCDs, Bonds, Equities, Mutual Funds, Real Estate, etc. – all within India. However, we may be missing out on investment opportunities in other parts of the world.
Retirement means different things to different people. For some, it is the culmination of a lifetime of working & a chance to relax and take it easy. For others, retirement offers a chance to break the shackles that bound them to the desk & live a life that’s no longer monotonous & ordinary, is far more spontaneous, relaxed & vibrant.
There is a strong conviction among investors that investing directly into equity is going to offer them extremely high returns. There is also an equally strong opinion that Mutual Funds offer decent, though comparatively modest returns – especially compared to direct equity investment.
It is an article of faith that one should have one’s own residence as soon as possible. There is tremendous pressure in our society to have one’s own house as soon as possible to be considered as having arrived, settled.
We are in a market where MF awareness is now only beginning to gain hold. The Mutual Fund Sahi Hai campaign can take a lot of credit for this. Still, the number of people who invest in Mutual Funds is still a very small percentage – under 2%.
The only certainty in life are taxes and death – we have heard this. You can add one more to that – Expenses. As long as we live, there would be expenses.
Retirement is bittersweet for most people; however it can well be enjoyed, like they portray in those pension product brochures & assisted living fliers!
The most important qualities your financial advisor should posses, are ehtics and integrity. Hence fiduciaries are always the go-to people for sound advice.